How much facebook ads cost

 

If you want to use facebook to promote your business then obviously you want to know  that How much does a Facebook ads cost?

You can buy facebook ads on any budget with facebook for business. When run ads on facebook forget about cost per click and think about x amount of money = x amount of daily clicks.

Advertising on Facebook has become the first choice for small businesses worldwide and it's not strange that businesses look over to facebook to promote their products because facebook is old enough to trust and has a very large numbers of users.

Around 92% of social marketers are using Facebook for advertising because Facebook is one of the well known and trusted social networking platform to promote products for businesses all over the world.

Facebook advertising costs

If you want to get more website visitors then facebook advertising costs you around ₹74.95 (US $1.01) ₹to$ for Est. 101–291 clicks per day and most importantly they give you the to choose your advertising budget. Having said that if you can spend ₹100 (1.35 US dollar) a day on facebook advertisement for drive traffic to your website then you'll get an Est. 134-388 clicks per day.

Your advertisement budget is the total amount of money you’re willing to spend on a single ad set or promotion. Here facebook give you the option that you can set a Daily Budget or Lifetime Budget.

As the name indicates Daily Budget is the average amount you’re willing to spend on an advertisement each day on facebook while Lifetime Budget is the amount you’re willing to spend during the entire facebook advertisement promotion.

A bid is how much you’re willing to spend to land an ads unit placement on facebook.

Now I gave you an idea that how much you need to spend for a average facebook ads placement.

There are many factors that facebook advertisement cost depends on and you need those areas before going to bid for facebook ads and hopping that you can grow your business with few dollars.

Key Factors That Influence Your Facebook Ads Cost:

• Your Target Audience
• Your Marketing Objective
• Your Competition
• When You Choose to Advertise
• Your Chosen Ad Placements
• Your Relevance Score
• Advertising budget (Facebook also charges GST Now)
• The objective of running an ad
• Services/products you are offering
• What is your conversion look like?

Example (Only for single advertisement)- Let us suppose that you want to drive traffic on your blog or news portal and that news is very trending. You want your audience to click on your blog or news ULR and read the content on your website. And facebook ads has a separate ads creation page for drive "website traffic".

In that case, the purpose of the facebook ads is very clear to drive “Website Traffic”, You will choose your objective as a link click or website traffic and will land your audience to your blog or news portal. Now the question arises how much to start with?

Facebook charges money from their advertisers on the basis of the current competition, the location you want to target, type of audience you want to targeted and impressions on your ad. If you want more and more traffic then go for higher budget per day on a single ad which can range from INR 500- INR 1000 or $10-$15. This will surely give you some awesome traffic on your blog or news.

So I hope you get clear idea of facebook advertisement costing by reading this article.

If you want to lower your facebook ads costs, then you need to learn the proper way to advertise your business on facebook. You can consider this below factors to win with facebook advertisement.

Related: Are facebook ads worth your money?

Strategies to Reduce Your Facebook Ads Cost:

• Maintain a High Relevance Score
• Focus on One Objective or the purpose of your facebook ads at a Time
• Use Split Test
• Keep an Eye on Frequency of ads placement
• Keep Your Ads Content Fresh and I needed update
• Select a Separate Audience for Each Specific Campaign
• Use Remarketing Campaigns
• Choose Your Bid according

If you can use these strategies or just follow this guide, you can definitely reduce the cost of facebook advertisement and  make the most of your advertising cost.